The Elephant
in the Room

Fashion Runaway Performance

By Giglio Tigrato - Directed by Marcella Vanzo

 

A manifesto against the systemic contradictions of the fashion industry, "The Elephant in the Room" transforms the runway into a space of radical subtraction. By deliberately removing the garment—the traditional "product"—the performance shifts the focus toward the raw vulnerability of the human body and the ethics of consumption. Conducted entirely offline to disrupt digital voyeurism, the show forces an intimate confrontation with the industry's unspoken issues of overproduction and exploitation.  It serves as a visceral reminder that when the spectacle is stripped away, only the truth of physical presence and collective complicity remains.

Marina Araki

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